{"id":903,"date":"2008-06-14T05:11:09","date_gmt":"2008-06-14T05:11:09","guid":{"rendered":"http:\/\/cyber-elles.com\/?p=18"},"modified":"2008-06-14T05:11:09","modified_gmt":"2008-06-14T05:11:09","slug":"femmesweb-quels-metrics","status":"publish","type":"post","link":"https:\/\/www.cyberelles.fr\/index.php\/2008\/06\/14\/femmesweb-quels-metrics\/","title":{"rendered":"Femmes+web, quels metrics ?"},"content":{"rendered":"<p>Dans le cadre de l&rsquo;organisation de la<a href=\"http:\/\/cyber-elles.com\/2008\/06\/03\/conference-pleniere-salon-vad-mercredi-8-octobre-de-16h30-a-17h30\/\"> Conf\u00e9rence Pl\u00e9ni\u00e8re d\u00e9di\u00e9e aux femmes et Internet au Salon VAD 2008<\/a>, j&rsquo;ai r\u00e9alis\u00e9 \u00e0 quel point il est difficile de trouver des statistiques concernant ce sujet.<\/p>\n<p>A croire que d\u00e9cidemment, les femmes ne \u00ab\u00a0comptent\u00a0\u00bb pas&#8230; \ud83d\ude09<\/p>\n<p>Alors ne nous m\u00e9prenons pas, on trouve quantit\u00e9 d&rsquo;articles avec quelques statistiques sur la fa\u00e7ons dont les femmes <em>consomment <\/em>le web comme <a href=\"http:\/\/www.journaldunet.com\/0307\/030722parite.shtml\">ici<\/a>, <a href=\"http:\/\/esens.unige.ch:8080\/savoir\/fiches\/femmes_internet\/document_view\">ici <\/a>, <a href=\"http:\/\/www.internetactu.net\/2006\/01\/09\/hommes-et-femmes-sur-linternet\/\">ici <\/a>ou <a href=\"http:\/\/www.aufeminin.com\/mag\/societe\/d3163.html\">ici <\/a>. Tout au plus trouve &#8211; t on quelques donn\u00e9e chiffr\u00e9es de la m\u00eame veine dans une \u00e9tude consacr\u00e9e au e-commerce sur le site de la FEVAD ou de l&rsquo;ACSEL. C&rsquo;est bien le minimum, la femme \u00ab\u00a0cible marketing\u00a0\u00bb \ud83d\ude42<\/p>\n<p>En revanche d\u00e8s qu&rsquo;il s&rsquo;agit de trouver des donn\u00e9es sur les cr\u00e9atrices d&rsquo;entreprise sur le web, c&rsquo;est quasimment impossible ! Personne ne s&rsquo;int\u00e9resse au sujet&#8230; Pas m\u00eame ebay, dont on aurait pourtant pu imaginer que le nouveau \u00ab\u00a0statut de l&rsquo;auto-entrepreneur\u00a0\u00bb risque d&rsquo;attirer pas mal de femmes au foyer qui aimeraient bien arrondir leurs fins de mois et&#8230; am\u00e9liorer leur statut, n&rsquo;a pens\u00e9 \u00e0 leur d\u00e9dier une petite \u00e9tude quanti !<\/p>\n<p>C&rsquo;est un sujet que je ne manquerai pas de mettre en avant dans le cadre du prochain atelier sur les femmes et internet, dans le cadre des Assises du Num\u00e9rique.<\/p>\n<p>Sous l&rsquo;impulsion de Cyber Elles, peut \u00eatre que d&rsquo;autres accepteraient de se joindre \u00e0 nous pour mener cette \u00e9tude ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de l&rsquo;organisation de la Conf\u00e9rence Pl\u00e9ni\u00e8re d\u00e9di\u00e9e aux femmes et Internet au Salon VAD 2008, j&rsquo;ai r\u00e9alis\u00e9 &hellip; <a href=\"https:\/\/www.cyberelles.fr\/index.php\/2008\/06\/14\/femmesweb-quels-metrics\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Femmes+web, quels metrics ?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[263,338,420,568,619],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-non-classe","tag-femmes","tag-internet","tag-metrics","tag-statistiques","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Femmes+web, quels metrics ? 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