{"id":2194,"date":"2013-11-16T08:42:07","date_gmt":"2013-11-16T08:42:07","guid":{"rendered":"http:\/\/www.cyberelles.com\/?p=2194"},"modified":"2013-11-16T08:42:07","modified_gmt":"2013-11-16T08:42:07","slug":"atelier-referencement-naturel","status":"publish","type":"post","link":"https:\/\/www.cyberelles.fr\/index.php\/2013\/11\/16\/atelier-referencement-naturel\/","title":{"rendered":"Atelier r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"<p>Cyberelles a le plaisir de vous convier le jeudi 28 novembre \u00e0 son prochain atelier m\u00e9tiers d\u00e9di\u00e9 au r\u00e9f\u00e9rencement naturel (ou SEO)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Atelier :\u00a0<strong>Optimiser sa visibilit\u00e9 sur Internet par le r\u00e9f\u00e9rencement Naturel<\/strong><\/p>\n<p>L\u2019objectif de cet atelier est de donner \u00e0 chaque participante des conseils concrets sur l\u2019optimisation de son site internet afin de gagner en visibilit\u00e9 dans Google. Nous aborderons les grandes th\u00e9matiques (technique, contenu, popularit\u00e9) en appuyant les recommandations sur des best practices pour \u00eatre bien positionn\u00e9 et drainer un trafic qualifi\u00e9. Les \u00e9tudes de cas seront d\u00e9taill\u00e9es avec l\u2019utilisation d\u2019outils gratuits.<\/p>\n<p>Pour rappel, l&rsquo;<strong>optimisation pour les moteurs de recherche<\/strong>\u00a0(en anglais,\u00a0<em>Search engine optimization<\/em>\u00a0:\u00a0<strong>SEO<\/strong>) est un ensemble de techniques visant \u00e0 favoriser la compr\u00e9hension de la th\u00e9matique et du contenu d&rsquo;une ou de l&rsquo;ensemble des pages d&rsquo;un site Web\u00a0par les moteurs de recherche.\u00a0Ces techniques visent donc \u00e0 apporter un maximum d&rsquo;informations concernant le contenu d&rsquo;une page web aux robots d&rsquo;indexation des moteurs de recherche.<\/p>\n<p>L&rsquo;optimisation pour les moteurs de recherche ou search engine optimization repr\u00e9sente un v\u00e9ritable enjeu \u00e0 plusieurs niveaux\u00a0:<\/p>\n<ul>\n<li>rendre son site visible de fa\u00e7on p\u00e9renne\u00a0;<\/li>\n<li>capter du trafic qualifi\u00e9 depuis les moteurs de recherche\u00a0;<\/li>\n<li>gagner une image de marque aupr\u00e8s des internautes.<\/li>\n<\/ul>\n<p>Atelier anim\u00e9 par\u00a0<strong>S\u00e9verine Authier<\/strong><\/p>\n<p>Apr\u00e8s des \u00e9tudes en communication &amp; e-business, S\u00e9verine Authier a int\u00e9gr\u00e9, durant trois ans, Netbooster Agency en tant que Consultante SEO. Elle a g\u00e9r\u00e9 les strat\u00e9gies SEO de grands comptes sur des secteurs vari\u00e9s (h\u00f4tellerie, cr\u00e9dit, service, pr\u00eat \u00e0 porter etc.). Elle a rejoint le groupe TUIFrance en mai 2013 en tant que responsable SEO des sites Marmara, Nouvelles Fronti\u00e8res, Aventuria &amp; Passions des Iles.<\/p>\n<p><strong>Infos pratiques<\/strong><br \/>\nJeudi 28 novembre 2013, de 19h \u00e0 21h30<\/p>\n<p>French Web, 55 rue de Bretagne, 75 003 Paris<\/p>\n<p><em id=\"__mceDel\">Nombre de places limit\u00e9 \u00e0 20 participantes maximum<\/em><\/p>\n<p><strong>R\u00e9servations<\/strong>:\u00a0<a href=\"http:\/\/www.weezevent.com\/atelier-referencement-naturel\" target=\"_blank\">http:\/\/www.weezevent.com\/atelier-referencement-naturel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cyberelles a le plaisir de vous convier le jeudi 28 novembre \u00e0 son prochain atelier m\u00e9tiers d\u00e9di\u00e9 au r\u00e9f\u00e9rencement naturel &hellip; <a href=\"https:\/\/www.cyberelles.fr\/index.php\/2013\/11\/16\/atelier-referencement-naturel\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Atelier r\u00e9f\u00e9rencement naturel<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,6],"tags":[67,161,287,510,538,540],"class_list":["post-2194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-2","category-ateliers-ouverts-a-tous","category-infos-cyber-elles","tag-atelier","tag-cyberelles","tag-french-web","tag-referencement-naturel","tag-seo","tag-severine-authier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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