{"id":1529,"date":"2012-04-04T16:50:33","date_gmt":"2012-04-04T16:50:33","guid":{"rendered":"http:\/\/www.cyberelles.com\/?p=1529"},"modified":"2012-04-04T16:50:33","modified_gmt":"2012-04-04T16:50:33","slug":"severine-georges-directrice-poles-conseil-et-marketing-a-la-digital-commerce-factory","status":"publish","type":"post","link":"https:\/\/www.cyberelles.fr\/index.php\/2012\/04\/04\/severine-georges-directrice-poles-conseil-et-marketing-a-la-digital-commerce-factory\/","title":{"rendered":"S\u00e9verine Georges, Directrice P\u00f4les conseil et marketing \u00e0 la Digital Commerce Factory"},"content":{"rendered":"

Qui est S\u00e9verine Georges ?<\/strong><\/p>\n

Bonjour, je suis la directrice marketing et consulting de la soci\u00e9t\u00e9 Digital Commerce Factory. Je suis issue de la r\u00e9gion nantaise et j’ai 38 ans, je suis mari\u00e9e et ai deux enfants de 8 et 6 ans.<\/p>\n

Quel est votre parcours ?<\/strong><\/p>\n

Apr\u00e8s l’obtention d’un double dipl\u00f4me franco-allemand ESC Toulouse et Universit\u00e9 des sciences de Berlin, j’ai d\u00e9marr\u00e9 ma carri\u00e8re en marketing grande consommation chez Danone en Allemagne dans leur division Biscuits puis en Angleterre, chez Lactalis pour g\u00e9rer la marque Pr\u00e9sident et d\u00e9velopper des desserts MDD pour le comptes des distributeurs britanniques. Fin 2000, de retour en France, j’int\u00e8gre la division Grand Public de Kodak en tant que chef de produit, puis chef de groupe pour d\u00e9velopper la cat\u00e9gorie des appareils jetables en Europe. Apr\u00e8s une mission de cat\u00e9gory management, je d\u00e9couvre mi 2005 l’univers du web et me vois confier la responsabilit\u00e9 de lancer l’activit\u00e9 e-commerce de kodak en Europe. C’est le d\u00e9but d’une v\u00e9ritable passion pour l’e-commerce et internet. D\u00e9but 2011, je d\u00e9cide de relever un nouveau d\u00e9fi dans le domaine du conseil en e-commerce aupr\u00e8s des marques et des e-commer\u00e7ants et je rejoins le cabinet de conseil Malinea. En juin 2011, notre cabinet s’associe aux fondateurs du Groupe Vente-Priv\u00e9e pour cr\u00e9er une agence e-commerce full service,\u00a0Digital Commerce Factory.<\/strong>\u00a0<\/a><\/p>\n

Quelle est votre activit\u00e9 actuelle ?<\/strong> Aujourd’hui, je dirige les p\u00f4les conseil et marketing de la Digital Commerce Factory. Ma mission consiste \u00e0 accompagner les marques et e-commer\u00e7ants dans leurs projets e-commerce : audit de site, accompagnement au changement, strat\u00e9gie d’acquisition et de fid\u00e9lisation, aide au pilotage de projets e-commerce. Pour certaines marques dont nous cr\u00e9ons les sites, notre mission consiste \u00e0 d\u00e9velopper leur activit\u00e9 e-commerce et surtout de leur donner les clefs pour g\u00e9rer \u00e0 terme ce canal de vente.<\/p>\n

Si jeunesse savait et vieillesse pouvait ?<\/strong> Dans mon parcours professionnel, non. Mais dans ma vie d’\u00e9tudiante, je regrette de ne pas avoir passer plus de temps \u00e0 voyager.<\/p>\n

Si je vous offrais une deuxi\u00e8me vie ?<\/strong> D\u00e9finitivement la peinture et le dessin : une passion que je n\u00e9glige trop souvent, h\u00e9las par manque de temps.<\/p>\n

Un mod\u00e8le, une citation ?<\/strong> Un proverbe chinois : Il n’y a que les b\u00e9b\u00e9s qui pleurent qui t\u00e8tent. Et sinon, une citation de Zig Ziglar : \u00ab It is not your aptitude, but your attitude, that determines your altitude \u00bb.<\/p>\n

La r\u00e9ussite, l’ambition selon vous?<\/strong><\/p>\n

La r\u00e9ussite professionnelle? C’est \u00eatre content de se lever le matin pour aller travailler! L’ambition, c’est garder chaque jour en t\u00eate son r\u00eave en ligne de mire. C’est le moteur de la r\u00e9ussite professionnelle.<\/p>\n

Quelles sont les qualit\u00e9s qu’il faut avoir d’apr\u00e8s vous pour les accomplir?<\/strong> D\u00e9termination et foi en soi.<\/p>\n

Quels sont vos ingr\u00e9dients secrets qui font que vous soyez l\u00e0 o\u00f9 vous \u00eates aujourd’hui ?<\/strong> Mon \u00e9nergie, mon enthousiasme et mon mari !<\/p>\n

Quel est votre talent cach\u00e9 ?<\/strong><\/p>\n

Je l’ai cit\u00e9 pr\u00e9c\u00e9demment, \u00e0 vous de le trouver:-)<\/p>\n

Pour finir un mot \u00e0 propos des Cyberelles ? <\/strong><\/p>\n

<\/strong>\u2028\u2028Ce que j’aime dans le r\u00e9seau Cyberelles, c’est sa dimension \u00e0 taille humaine, l’authenticit\u00e9 et la simplicit\u00e9 des \u00e9changes. \"\" <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Qui est S\u00e9verine Georges ? Bonjour, je suis la directrice marketing et consulting de la soci\u00e9t\u00e9 Digital Commerce Factory. 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